One of my event professional friends, a videographer, had the opportunity to work at a wedding with Vic Pelayo, owner of Elite Entertainment. She later told me, "He was one of the best DJs we have experienced. He was extremely attentive to the guests, cooperative with his fellow professionals, and had one of the best music selections we heard."

To better serve his clients and instruct the 12 DJs working for him, Vic trained through the Association of Certified Professional Wedding Consultants. His certification as a professional wedding consultant complements his expertise as an entertainer. Elite Entertainment is also the only Bay Area DJ company that has earned the prestigious "Diamond Certified" award for high quality and customer satisfaction.

As do all the other experienced DJs, Vic and his crew believe in a diligent preplanning process. With input from their clients, they make suggestions about music selection and managing the event. They know all about coordinating the big day and can suggest the best music appropriate for different ages. "I will always play what the customer wants to hear and manage the event the way they want it managed, but I will ask questions and give them options before they make their final decisions. I will always help them make the right choices," he told me.

The last client meeting usually takes place the week of the wedding. "At that point we go over all the final details. It is important to build a good rapport with the parents. We remind our brides and grooms to consider the parents and their friends when choosing their music. We at Elite Entertainment do everything possible to represent ourselves professionally. We manage and direct the event to make it a success, particularly when there is no coordinator on hand." Vic is very proudly reports that the questionnaires returned by his customers reflect a 96% satisfaction rate, with 100% stating that they would recommend the company to a friend.